We're going to start a new brand that mainly deals with upcycled kimono fashion!
Scheduled for release sequentially after June, so please follow us on Instagram to receive the latest updates!
▶Instagramhttps://www.instagram.com/sa_iwai
↓↓↓↓↓↓↓KIMONO⁺on<Concept Story>"We propose a fashion that will bring back the beauty of your heart, like a single flower in your fashion"We tend to lean towards monotone (white, black, gray) fashion without even realizing it. There are many reasons for this, such as "because it looks cool" or "because it goes with any outfit", but it is said that we are more attracted to monotone when we have a strong desire to be independent or lonely, or when we want to hide our weaknesses, anxieties, or sadness.Women in their 30s and 40s in particular are in a period of many life stages. While they are fulfilled in life with marriage, child-rearing, caregiving, job changes, promotions, etc., it is also a turn when they are busy and have more obstacles to overcome.That's why, why not try to regain your "true self" and "beauty of the heart" during this period?No matter how many life stages you have and how busy you are, adding Japanese kimono fashion to your life will lead to Japanese-style mindfulness. By incorporating kimono fashion, you will develop an awareness of cherishing every moment, providing you with time to calm your mind. It will also change the way you interact with those around you, promoting more polite communication.Kimono, traditional Japanese clothing, are not only beautiful to look at, but also function as a way to calm your mind and deepen your self-awareness. Incorporating Japanese wisdom and taking the time to calm your mind through a kimono should be a valuable opportunity to reexamine yourself, even in the midst of today's busy lives.If you continue to choose a monotone lifestyle every day, you may find that your heart will also become monotone before you know it. So, why not take a kimono with you on your journey to find peace of mind?
